Updated: December 22, 2023
To penetrate the virtual gambling world and create a new establishment is a challenging and complex operation. It involves solid investment, professional business and legal planning, negotiations, business relation acumen, and administration. Read the article further and learn more about White Label Casino providers Canada.
The financial burdens are loading the monthly budget of the tyro operator substantially: capital reserved for game developers (royalties), capital spent on licensing, taxes, payment systems fees, hosting and platform, franchise payment, and insurance (covering the players’ winnings).
One casino-starter will be confronted with a fair amount of problematic structures such as platform development, signing contracts with software providers, entering binding agreements with payment companies, and securing promotions and advertisement campaigns for new businesses in different territories.
A decade ago, it wasn’t easy to offer all-inclusive gambling software in Canada, but nowadays, there is an aid/service/assistance called a white label gambling platform. Therefore, one player would not see any differences between an excellent White Label Canadian online casino and an independent one.
White Label Casino integration Canada is a pre-licensed, pre-created, and ready-to-launch product. Fundamentally WhiteLabel casino is like operating a franchise business. You purchase the platform (the parent company supplies you with the product and/or services in a package), receiving the essentials (license, hosting, platform, variety of games), financial infrastructure (e.g. payment processing system, fraud prevention, account detection, etc.), and third party support (marketing strategy, customer crevice, etc.).
All this can be operational within just a few months for a reasonable for white label casino price. On the flip side, one WhiteLabel Casino Canada will endure very limited rights, slim flexibility, and tiny to non-existing freedom, i.e. for the full length of the franchise contract, this casino will be bound and dependent on the choices of the game providers/developers.
In the present gambling arena, there are various platforms that offer solutions for new white-label gambling platforms. With this article, we are focusing on the most popular ones.
Possibly the most voluminous platform globally, holding both Malta and UK licenses, with headquarter in Romania. It offers international services and several ready-made solutions:
Two of the products, which are directly and only related to casinos include games by NetEnt, Scientific Games, Microgaming, PlayN Go, other developers, and live dealers by Evolution Gaming, NetEnt Live Microgaming, and XPRO Gaming.
The business models of EveryMatrix are priced very highly in the White Label category (unaffordable for many) due to the company pioneering in the manufacture of ready-made platforms for Canadian online casinos and the reputation of award-winning software solutions systems.
A very prestigious, successful, and rapidly growing (with 600+ websites powered by this software) – is the visit card of this provider. The company is headquartered and licensed in Curacao. SoftSwiss utilizes Ruby-on-Rails (RoR) as a framework for its gambling website assignments and is acclaimed as a leader in the Bitcoin Gaming software. The company has been around for over a decade now, being widely honoured since 2009 for developing an online auction software project.
The software brand comprises (and offers to casinos) titles within the largest Progressive Jackpot networks and blockbuster slots. It boasts more than 12000+ games by 60 trusted providers, in-between the industry leaders: NetEnt, Microgaming, Amatic, PlayN Go, EGT, Yggdrasil, Endorphina, iSoftBet, SoftSwiss (own-developed), and so on.
The SOFTSWISS Online Casino Platform comes packed with indispensable modules enabling sophisticated operations, marketing, accounting, and more. The top Canadian Casinos Fastpay, Casino4U, Instatpay, Wildblaster and Cobber (our Partners) are built with Softswiss white label online platform.
The platform offers affordable solutions (including Turnkey Casino and Crypto Casino) with easy configuration and flexibility, making them sought by new opening operators around the world. Today, SOFTSWISS is the ultimate leader in providing a dependable, urbane and upscale foundation for any entry-level casino or iGaming brand.
One widely recognized platform provider in the Canadian online gambling category, headquartered in Malmö and licensed in Malta and Curacao. Tain company has its history since the beginning of the virtual gambling world, specializing in sports betting and becoming popular in 1999 with its first sportsbook.
Later on, the company developed and started offering online poker products and shifted to providing a whole range of gambling solutions.
Throughout the years, Tain started working with Playtech (in 2007) and merged with Betting Promotions (in 2013) – one of the biggest bookmakers in the world. The later contract brought the company to a superior international level, ranked as prominent, sharp, and highly respected. Since that moment the 2 main company brands are Amazing Gaming (for Casinos) and Betting Promotions (for Odds Feed, and Fully Managed Sportsbook).
Nowadays, the Swedes supply an extensive portfolio of products and services suitable for new and established operators. The company offers more than 2000 games, including their own creations, being used in more than 35 online casinos in Canada.
Tain casino gaming software gives endless opportunities and covers all types of entertainment, including classic, video, and progressive slots, card, table, and live casino games from the best developers: NetEnt, Microgaming, PlayN Go, NYX, Betsoft, 1×2 Gaming, Evolution Gaming and Ezugi (except Quickspin, Elk Studios or other old school developers like Amatic).
Since its inception in 2012 ProgressPlay Limited had progressed and become one of the industry-leading providers of high-quality turnkey solutions. The company offers:
The white label partners of ProggresPlay have the privilege to choose from hundreds of the most popular games from the leading brands such as NetEnt, NYX, Microgaming, ELK Studios, 1×2 Gaming, and Thunderkick. Providing Instant Gaming Casino White Label Solutions for PC & Mobile to its operators, this company already earned some market admiration.
ProgressPlay is headquartered in Valletta and is holding both Malta and UK licenses. Over 40 online casinos have been built with this type of platform. They can be described as unique and competitive projects that stand out with their fantastic online entertainment vision.
Gaming Innovation Group Inc. (GIG) is a cloud-based online gaming platform and software developing company formerly known as iGaming Cloud. Founded in 2015, acquired by GIG in 2016, and since then operational out of Malta, Spain, Denmark, and the USA.
This newcomer in the field of white-label casinos (incepted in 2015) – is holding both Malta and UK licenses, and has already won several awards for full service and multi-channel platform provider (EGR – B2B 2021 and SBC 2020). Besides Casino, it offers Sportsbook, Managed Services and Media Bundles.
The Gambling website Package is integrated with the most prominent payment methods and fully configurable with over 3000 games from the 30 best software providers (including NetEnt, Microgaming, Betsoft, and Evolution Gaming). The company is striving to defeat technological restrictions and seriously slash costs for WhiteLabel operators.
With a startup in 2007, super-popular companies for White Label online casinos mainly focused on customers from Eastern Europe. For over a decade and working with multiple brands, SoftGamings is currently one of the leading i-gaming developers offering a full range of casino solutions oriented in quick and cost-effective launching.
This software company is Curacao and Malta-licensed and builds premium quality, highly distinctive, and user-friendly sites, integrating over 3000 games from all top providers.
SoftGamings holds a huge game portfolio with over 100 game developers and maintains perfect relationships with the industry leaders NetEnt, Microgaming, Quickspin, Yggdrasil, Amatic, IsoftBet, and Evolution Gaming.
In early 2016, SoftGamings started working with Fantasy Network – a large company that provides White-Label for Daily Fantasy Sports. As a result, the year 2019 was particularly fruitful for SoftGamings, which can be seen in winning the Best Online Casino Provider of the Year at the BSG Awards.
A Finnish company (operating since 2008), headquartered in Helsinki and specialized in Whitelabel casino products mainly for Europe. Via its “Titan” platform, the company provides real-money gaming solutions, supplying its customers with licenses from Malta, Belgium, and Curacao.
There is no downside for Finnplay’s potential projects. They offer ready implementation APIs for 100+ Game Providers, including NetEnt, Red Tiger, PragmaticPlay, Microgaming, and PlayNGo. Their Titan package is a versatile all-in iGaming platform made to meet the demands of the most rigorous customers and turn them into successful operators.
The latest addition to Finnplay’s portfolio of services is developing a bespoke mobile application for operators who wish to optimize their iGaming UX vision in a sleek, mobile-friendly way.
It is one super large (more than 3000 employees) and diversified company (50 products) that has been around since 2005 and holds over 15 licenses, including from the UK, Malta, and Curacao.
Because of its successful products and functions distributed to land-based and online operators, BetConstruct has received multiple awards for innovations, technology, and platform supply. It is headquartered in London with offices worldwide (Armenia, Ukraine, South Africa, France, Germany, Taiwan, Peru, Philippines, Latin America, Cyprus, USA, Malta, and the UK).
BetConstruct works with dozens of popular online casinos, many of them being focused on sports betting.
The company has more than 200 partners around the globe, and its betting website package comprises over 3000 games from the industry giants: NetEnt, Microgaming, iSoftbet, NYX, Playson, etc.
In addition to Sports Betting and Gaming consoles, the company offers a range of professional services (data feed system, operational tools such as CRM, affiliate and agent marketing) with a single focus – to support the white-label casino business growth.
There are multiple reasons that justify the use of this service/business model:
These are the two fundamental reasons to go for this product. The total white label casino cost to open a new establishment is around 100 000 CAD and takes 2-3 months. Only a license obtaining on its own takes about 6 months and costs over 10000 CAD.
A gambling website using a popular platform is automatically ranked accordingly. Therefore, even recently launched new casinos may easily be accepted in the gambling industry due to the supporting platform.
The present day white-label casino providers in Canada have thousands of games in their range by default. They extend the rights to use them to all new customers. In this way, thanks to this product, which covers the ready-made contracts with the most popular providers, the new Canadian gaming website owner can choose from the latest and most popular titles on the market.
You cannot start promoting white-label gambling software in any country you want. The site must be licensed (supervised and regulated) by a gaming commission. So that the players from that country can play safely (without breach of personal data) and casinos can legally use sensitive banking information (for payment transfers – deposit/withdrawal). To avoid sanctions and service revoke it is important to use professionals and regulatory experts – even if they are included in the ready-made solutions. This way, the casino will keep clear from any illegal activity. The most used licensing bodies are Malta and Curacao.
The ready-made contracts with the major payment systems providers (Visa, MasterCard, etc.) are of significant concern. One white-label gaming platform should have enabled many different ways of deposit and withdrawal methods. The package can have embedded hundreds of payment systems, with hundreds of currencies, for a variety of countries, risk management and KYC verification solutions. Of course, all of them are subject to negotiation, and all come with their pros and cons (time of processing, bureaucracy and costs).
Each white-label casino builder usually uses a customized design. The new Canadian gambling website platform can be prepared with ready-made templates or individually.
Every respected WhiteLabel software provider should always render technical support and upgrade casino White Label solutions to its clients (the casino establishments). They have an aid system in place with live chat and ticketing for troubleshooting.
Most of the platform builders can integrate powerful automated marketing and analytics into the new gambling business, providing added value. Such as extra verification, risk management, and SM (Social Media) campaigns, helping their customers after-sales, i.e. through all strategic steps and beyond.
As a player, you will rarely think about how the betting site where you deposited your money is built and practically works every day.
But if you stop and ask yourself how the platform was built and how the new company’s license was issued, you should be informed – it’s all in a product called “white label casino”.
The most common features included in the White Label Package are:
The white label gambling software provider plays a major role in the life of 1 casino. And that is not just in the embryonic stage. Operators, who purchase the product “white label” can count on rapid launch: all the integrated functionalities speed up the total process and the gambling site platform can be ready to launch in 3-4 months.
While the daily casino administrative operations like generating traffic and player loyalty, general marketing, bonuses and promotions as well as customer support to the players are in their hands, the main cornerstones of the WhiteLabel casino are built by the B2B provider – which can feed versatile iGaming products and adapt them to the needs and capital of the gaming site owners.
